Phyna, a former winner of Big Brother Naija, recently disclosed the toll of social media controversies on her career, revealing the loss of 17 brand deals due to these issues.
During an interview on Doyin’s Corner, she delved into the profound impact social media has had on her life since rising to fame in 2022. Phyna recounted a distressing incident where a brand declined collaboration, labeling her as an ‘abuser.’
The controversy stemmed from allegations in blogs suggesting she had slapped her ex-boyfriend, Groovy, purportedly because he pursued a deal intended for both of them without her involvement. This incident resulted in a significant setback for her career, losing multiple brand partnerships as a consequence.
She said: “Two weeks ago, my manager and I did a calculation of how many deals I lost from last year till now. We counted 17 deals.
“A big brand told me that the reason for not working with me is because I’m an abuser.
“They said they can’t work with an abuser, and this was coming at the period that bloggers accused me of slapping someone.”
