Augustine Ahmedu, also known as Blackface Naija, stated that at this career stage, his primary focus is on nurturing talent within the music industry as a music executive. He mentioned his involvement with Loud Houz Entertainment, where they are grooming new artists and working on a Plantashun Boiz project. Blackface intends to continue releasing occasional songs but is primarily dedicated to mentoring and supporting artists on his record label, helping them thrive independently in the industry.
Expatiating on the work he is doing with the artists on the label, Blackface said, “We will not strategise the way others do. We don’t want to worry about some people’s songs getting airplay, while others don’t. We want a level playing field. Some people are scared of competition, but we don’t have time for worry. As a matter of fact, we want the competition to be very stiff. That is what will make the music industry grow.”
