Powell Homes and Shelters Limited has inaugurated a new initiative, Real Estate Ownership Made Easy (ROME), aimed at making property ownership more affordable and accessible to Nigerians.
The initiative was unveiled on Friday at the International Conference Centre, Enugu, before more than 1,200 participants comprising investors, realtors and other stakeholders in the real estate sector.
Speaking at the event, the Managing Director of Powell Homes and Shelters Ltd., Architect Chibuikem Onyekachi Emmanuel, said the initiative was designed to create more opportunities for Nigerians to become property owners regardless of their financial capacity.
He said the ROME initiative, which runs until September 30, 2026, allows prospective buyers to acquire plots at the company’s Glory Layout in Enugu, currently valued at ₦1.5 million, with a flexible payment plan of up to one year.
According to him, buyers who make full payment will enjoy a 10 per cent discount, while those opting for instalment payments will receive a 5 per cent discount.
“The aim is simple: to produce numerous land and property owners. We want people to own properties without stress and get the value of their investment,” Emmanuel said.
He clarified that the promotional discounts are separate from the regular incentives payable to agents, realtors and staff who facilitate sales.
The company’s Brand Ambassador and Nollywood actress, Patience Ozokwo, popularly known as Mama G, described the initiative as timely, commending Powell Homes for what she called its commitment to integrity and transparency.
She urged prospective investors to take advantage of the limited-time offer, noting that trust remained critical in the real estate business.
“Powell Homes and Shelters has continued to give me reasons to believe in what the company stands for,” she said.
Also speaking, the company’s Manager, Surv. Steve Ibaro, reiterated that the ROME initiative covers the company’s properties, depending on the package selected by customers. He said buyers on instalment plans would have up to one year to complete their payments.
Representing the company’s realtors and partners, Managing Director of Chris Alex Homes and Properties Ltd., Mr. Eze Christian, described Powell Homes as a dependable brand with a track record of genuine property transactions.
Christian, who said his company had partnered with Powell Homes for over five years, commended its management for initiatives aimed at supporting clients, realtors and other stakeholders.
He urged prospective property buyers to take advantage of the ROME initiative before its expiration on September 30.
