Afrobeats superstar Tiwatope Omolara Savage, popularly known as Tiwa Savage, is set to headline the latest edition of TRACE Live, powered by Lord’s London Dry Gin.
The concert is scheduled for Friday, September 26, at Terra Kulture Arena, Victoria Island, Lagos, and will bring together music lovers and lifestyle enthusiasts.
Over the years, the TRACE Live concert series has featured prominent acts including Wande Coal, M.I, Show Dem Camp, D’banj, Mayorkun, Chike, and Fireboy, cementing its reputation as a leading cultural showcase.
Known for global hits such as All Over, Lova Lova, and Koroba, Savage has graced some of the world’s biggest stages, from London’s Royal Albert Hall to the Coachella Festival in California, earning recognition as one of Africa’s top music exports.
In addition to the music, Lord’s London Dry Gin will enhance the experience with its signature cocktails, crafted to highlight the brand’s unique flavours.
Speaking on the partnership, Gbemileke Lawal, Marketing Manager at Nigeria Distilleries Limited, described Savage’s involvement as a landmark moment.
“Partnering with TRACE Live has always enabled us to craft memorable cultural moments, but having Tiwa Savage lead this celebration is particularly significant. It reflects our vision of blending artistry, excellence, and lifestyle in ways that resonate strongly with Gen Z and today’s cultural tastemakers,” he said.
