International streaming giant Netflix has officially exited Nigeria, marking the end of an era that began with its launch in the country in 2016. This move, which reportedly took place in November 2024, has been largely kept under wraps, even as major stakeholders in Nollywood have been informed about the development.
According to Nollywood Wire, Netflix’s departure signifies the withdrawal of a key financial support system for Nigerian filmmakers, particularly in the production of local content.
Celebrated filmmaker Kunle Afolayan confirmed the news during his appearance at the 2024 Zuma Film Festival.
Speaking candidly, he revealed that Netflix had stopped commissioning new Nigerian Originals and had quietly informed regular collaborators of their decision to reduce acquisitions of Nigerian content.
While Netflix has yet to issue an official statement explaining its decision, the impact on the Nigerian movie industry is already being felt. Several projects in development have been cancelled, leaving many filmmakers grappling with the sudden loss of opportunities.
Afolayan noted that he was fortunate to have secured a third season for his acclaimed series Anikulapo before Netflix’s decision. However, he lamented that others in the industry were not as fortunate, with numerous productions now stalled indefinitely.
Describing Netflix’s exit as a significant blow, Afolayan emphasized the need for Nollywood to re-evaluate its strategies. “This is a moment for us to strengthen our local production and distribution structures,” he said.
Netflix played a pivotal role in amplifying Nigerian cinema on the global stage. Films like Afolayan’s Anikulapo gained widespread international recognition through the platform. However, its departure has left a vacuum, highlighting the urgent need for sustainable alternatives to support the industry’s growth.
