Nigerian rapper OdumoduBlvck claims he possesses the skills to produce core hip-hop akin to American icon Eminem. However, he has opted not to pursue this style, attributing his decision to what he perceives as Nigerians’ lack of understanding of hip-hop.
In a recent podcast interview, OdumoduBlvck elaborated on his approach, stating that Nigerian audiences predominantly gravitate towards melodic music. Consequently, he has chosen to simplify his sound, or as he puts it, “dumbed it down,” to ensure commercial success for his records.
Expressing his aspirations, OdumoduBlvck aims to inject excitement into Nigerian rap, drawing parallels with Wizkid’s transformative impact on R&B within the country.
He said, “Some Nigerians did pure rap but they didn’t make it exciting for people to gravitate towards it.
“People said my rap sounds like nursery school rhymes. I dumbed it down so I can sell these records, so you don’t have to think twice. When you listen to my rap, if you understand the lingo you get it once. You don’t have to go to any dictionary.
“It’s not hardcore rap. It’s easy. I’ve made it exciting. Just like Wizkid, I want to make my rap sweet and exciting.
“I can rap like Eminem and all these guys but bro where I come from nobody is gonna listen to that stuff. They don’t understand it.”
