Blanche Aigle Communications, a leading public relations and communications firm based in Lagos, Nigeria, has been honored with the prestigious SABRE Awards for its outstanding work on the Hilda Baci Cookathon campaign.
The firm received Superior Achievement in Brand Building in the Diamond category, Best Campaign Western Africa region – Gold, and a Certificate of Excellence for Best in Show.
Blanche Aigle played a crucial role in the campaign’s success by developing and executing a comprehensive communication strategy. This strategy included public relations, media relations, influencer partnerships, and event coordination support, resulting in significant media coverage and global audience engagement.
The cookathon event, held in Lagos in 2023, attracted thousands of attendees and virtual supporters, fostering a sense of community and shared purpose. It successfully set a new Guinness World Record for cooking for 93 hours and 11 minutes.
Speaking on the award, Nene Bejide, founder and lead at Blanche Aigle Communications, stated in a press release made available: “We are honored to receive the SABRE Awards for our exceptional work. This recognition is evidence of the hard work and creativity of our team. We are proud to have played a part in our clients’ achievements and contributed to promoting brand growth on a global stage. Our campaigns resonate deeply with our brand’s commitment to innovation and quality, and our achievements are proof of the power of creativity and the spirit of collaboration.”
Nene also spoke at the SABRE Awards conference in Ivory Coast on May 16, where she was a panelist alongside other public relations professionals from across the continent.
The panel, moderated by Arun Sudhaman, CEO and Editor-in-Chief at PRovoke Media, included notable panelists such as Dustin Chick from Razor PR, Mike Sharman from Retroviral, Moliehi Molekoa from Magna Carta, and Sergio from Clockwork Media.
The discussion highlighted outstanding campaigns from all African regions, with Blanche Aigle Communications representing West Africa. During the session, Nene Bejide shared insights into the public relations strategy for Hilda Baci’s Cookathon project, stating: “At Blanche Aigle Communications, we believe that a successful campaign is built on a carefully crafted roadmap. We lay a clear path from conceptualization to execution, ensuring every detail aligns with our strategic vision. This drives our creative imagination, targeted marketing, and implementation aimed at delivering impactful and measurable results.”
The Hilda Baci Cookathon campaign garnered extensive media attention from top-tier outlets such as CNN, BBC, DW, and AFP, bringing international recognition to Nigerian cuisine. This accolade celebrates outstanding achievements in strategic communication and public relations in Africa, highlighting creativity, integrity, and effectiveness in the industry.
Over the years, Blanche Aigle has worked with various corporate and global brands, including GB Foods, Henley and Partners, Baigewallet, Aspira, African Film Festival (ARIFF), Mango, and Celio. In 2022, the firm received a Certificate of Excellence for the Mango Yuletide campaign at the SABRE Awards.
